Why Membership Matters
Sep 17, 2024
Brian Flaherty
Why Membership Matters
Great Rotary clubs don’t happen by chance. They’re a result of careful planning, thoughtful actions and dedicated efforts to ask for feedback, try new ideas and adapt. When Rotary’s membership is strong, our clubs thrive, Rotary is better known, and our members have more opportunities to help communities flourish.
A District-wide 5150 Rotary Summit was recently held to engage members in a discussion about membership. Attendees were reminded that as a membership organization nothing else matters than membership; our product is our service. We must recognize that attrition is real, and retention is a long-term goal. It takes Intentional Strategies for membership growth every year to sustain a healthy club.