The objective of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

1. The development of acquaintance as an opportunity for service.

2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and dignifying by each Rotarian of his occupation as an opportunity to serve society.

3. The application of the ideal of service by every Rotarian to his/her personal, business and community life.

4. The advancement of international understanding, good will, and peace through a world fellowship of business and professional persons united in the ideal of service